and yet Syco - backed by Simon Cowell - insisted on pushing them as the plastic pop group, with all of the bottom shelf production that their label deigned to give them. They harmonized, they had great chemistry, they started taking a much more active role in writing the songs. well, Salute was the first clue that they could easily step into a pop/R&B mold and do just fine. They barely wrote their own music or actually harmonized, their most pitchy and frustrating singer Camila was pushing her own pop career in a Nicole Scherzinger sort of way, and their best songs off of 7/27 were when they were making pop music, like that tropical collaboration with Fetty Wap 'All In My Head (Flex)'!
For some ungodly reason Fifth Harmony was pushed towards R&B on their first record and added more tropical touches for their second - and it became all the more apparent they should be making pop music, and certainly not pop/R&B. I was worried about this album - and man, I didn't want to be.īecause if you've been following the continuing saga of the Syco Music girl groups Fifth Harmony and Little Mix - of which I've covered two records apiece from both band - I've been coming to the stark realization that the groups really are being mismanaged across the board, from production all the way up to marketing.
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